Executive Management

Rodger Levenson is Chairman, President and Chief Executive Officer of WSFS Financial Corporation and its primary subsidiary, WSFS Bank.

Rodger has been a member of the WSFS Executive Management team since joining the Company in 2006. He has held several leadership roles at WSFS including: Executive Vice President (EVP) and Chief Operating Officer from July 2017 to December 2018, EVP and Chief Corporate Development Officer from June 2016 to July 2017, interim EVP and Chief Financial Officer from April 2015 to June 2016, and EVP and Chief Commercial Banking Officer from November 2006 to April 2015.

Prior to his WSFS tenure, Rodger was a Senior Vice President at Citizens Bank—from 2003 to 2006—and a member of its regional senior leadership team. He began his banking career in 1986 in Philadelphia at CoreStates Financial (now part of Wells Fargo) where he led several business units over 17 years.

An active member of the Greater Delaware Valley community, Rodger lends his experience and expertise to several local not-for-profit and public-private organizations that promote economic development, affordable housing, and access to quality education for children. His community service spans memberships on several Boards of Directors, including The Chamber of Commerce for Greater Philadelphia, Delaware State Chamber of Commerce, the United Way of Delaware. He also serves as a member of the Delaware Business Roundtable. An Executive Board Member of The Wilmington Alliance, Rodger also champions the revitalization and economic growth of Wilmington, Del., where WSFS was founded and remains headquartered. Rodger was the Chairman of the Delaware Bankers Association from 2014 to 2016 and served its Board from 2011-2016.

A native of Broomall, Pa., Rodger earned a Master of Business Administration from Drexel University and a Bachelor of Business Administration in Finance from Temple University. He reinforced his leadership experiences with certifications from The Wharton School at the University of Pennsylvania, Center for Creative Leadership, and Harvard Business School.

Rodger and his family reside in Greenville, Delaware.

Arthur J. Bacci has been Executive Vice President and Chief Wealth Officer of WSFS Financial Corporation since April 2018.

Mr. Bacci joined WSFS from Principal Financial Group where he successfully led multiple segments over 16 years. Most recently, he was head of Principal’s Hong Kong business from 2013 to 2018. Previously, Mr. Bacci was President and CEO of Principal Bank, Mr. Bacci also served as CFO of Delaware-based Principal Trust Company and subsequently became its President and CEO. He began his career with Bank of America and has held management positions with the William E. Simon & Sons private equity group and with a fin-tech company involved with financial advisory and trading products.

Mr. Bacci serves on the board of directors of GreenSky, Inc., as well as, on the Board of Teach for America Delaware and the Delaware Business Roundtable Education Committee.

Art received his BS in Finance from San Jose State and a MBA from Santa Clara University. He has also participated in leadership and management programs at the University of Pennsylvania Wharton School.

Art and his wife Karen reside in Wilmington. They have three grown children who grew up in West Chester, PA.

Lisa Brubaker is EVP and the Chief Information Officer of WSFS Financial Corporation. She joined WSFS in 1986. As the head of the Operations & Technology Division, Ms. Brubaker oversees the deployment of critical technology platforms and applications, enhancements to customer-facing solutions, improvements to operational efficiency, and the oversight of data security.

Ms. Brubaker has held a variety of leadership roles with increasing responsibilities throughout her WSFS career. She was most recently EVP and Chief Technology Officer, where she oversaw WSFS’ technology infrastructure, application development and support, information and cybersecurity, Bank operations and enterprise project management. She previously served as SVP and Director of Retail Strategy, a multifaceted assignment that included the planning and execution of the Company’s retail-banking blueprint, management of the Customer channel delivery strategy, branch development and design, optimization of the branch network, and management of the Bank’s Customer contact center. Additionally, she was responsible for expanding the Bank’s consumer lending market share and provided leadership to the small business banking team on product design and services. Ms. Brubaker also has an extensive background in project management and mergers and acquisitions.

Ms. Brubaker serves on the Board of the Brandywine Red Clay Alliance, a watershed conservation organization in Southeastern Pennsylvania and New Castle County, Delaware, and volunteers for the Delaware Nature Society, Girls Inc. of Delaware and the Delaware Humane Association. She is a graduate of the University of Delaware and a current Aresty Scholar at the Wharton School’s Aresty Institute of Executive Education where she is completing a Certificate of Professional Development.

Born and raised in Lancaster County, Pennsylvania, she resides in Bear, Delaware, with her spouse and their dogs.

Dominic C. Canuso joined WSFS in June 2016 as Executive Vice President and Chief Financial Officer. From 2006 to 2016, he was Finance Director at Barclays’ US Credit Card Business, most recently serving as Line of Business CFO. Prior to Barclays, he was at Advanta Bank and Arthur Andersen Consulting.

As a member of the senior management team at Barclaycard, the fastest-growing top 10 credit card issuer in the United States, Mr. Canuso was responsible for corporate and business forecasting, planning and analysis, balance sheet management, strategic planning and business performance analysis. In addition, he designed and led governance around the creation of a new deal approval process and committee which analyzed and evaluated acquisition and partnership opportunities. Throughout his tenure, Mr. Canuso has gained comprehensive and diverse experience in finance, forecasting, marketing, investment optimization and decisioning.

A Philadelphia, Pennsylvania, native, Mr. Canuso is a 1998 graduate of Villanova University. He earned his Executive MBA from Villanova in 2006. Mr. Canuso is a charter holder and member of the Chartered Financial Analyst (CFA) Institute. Mr. Canuso resides with his family in Delaware County, Pennsylvania.

Steve Clark joined WSFS Bank in 2002 and has served as Executive Vice President and Chief Commercial Banking Officer since May 2016. From 2002 thru 2006, Mr. Clark led and managed the establishment of the Middle Market lending unit, and in 2007 became Division Manager of the Business Banking and Middle Market Divisions. Prior to 2002, he spent 23 years in various commercial banking positions at PNC Bank and its predecessor companies.

Mr. Clark received his MBA in Finance from Widener University and his Bachelor of Science Degree in Business Administration (Marketing) from the University of Delaware. During his career, he has served on the boards of numerous local organizations including the YMCA of Delaware, Gilpin Hall and Delaware Contractors Association.

Mr. Clark resides in Hockessin, Delaware. 

Michael L. Conklin joined WSFS in August 2020 and leads the Bank’s talent transformation initiative, including developing and optimizing people-centered strategies for succession, inclusion, learning and development, human sigma, wellbeing, compensation and community partnerships.

Mr. Conklin has more than 25 years’ experience building effective teams across operations, human resources and strategic business development. He is a results-oriented leader with a “big picture” outlook that helps develop organizational strategies and tactics to drive growth, productivity and employee engagement.

Most recently, he served as Senior Vice President, Global Human Resources for US Bank’s consumer, business banking and payment services, leading a team of 147 human resources professionals and 46,000 employees. Prior to that, he was Vice President of Global Human Resources for Pentair’s process technologies global business unit.

Mr. Conklin served in the Marine Corps Reserve and is a Veteran of the Gulf War.

Mr. Conklin holds an M.B.A. from Regis University and a B.S. in Political Science and Psychology from Augsburg University.

Peggy H. Eddens is Executive Vice President and Chief Customer Officer. She joined WSFS in 2007 as Executive Vice President and Director of Human Capital Management, later becoming Chief Human Capital Officer in 2012 and Chief Associate and Customer Experience Officer in 2018. Prior to joining WSFS, she served as Senior Vice President of Human Resources and Development at NexTier Bank in Butler, Pa., from 2003-2007. Her financial services career began in Pittsburgh, Pa., at Mellon Bank where she held a variety of marketing, communications, human resources management, training and business partnership positions for over a 20-year span, culminating in the role of First Vice President and Regional Human Resources Director for Citizens Bank following a merger. She earned her M.S. in Human Resource Management from LaRoche College and her B.S. in Business Administration from Robert Morris University.

Peggy is very involved in the community. She serves as a Board director for the Delaware Humane Association (DHA), having served as Board President for 4 years. Peggy serves on the Advisory Committee for Delaware State University. Peggy served as a member of the University of Delaware Employer Advisory group and as the program director for the University of Delaware School of Continuing Studies for the Strategic Human Capital Certificate program. Peggy also serves on the faculty for the Graduate School of Banking in Madison, Wis. She volunteers as a guest presenter for various local colleges and has been a keynote speaker for affiliated organizations across the country.

Peggy is married to her high school sweetheart, Greg, and they have two sons. She and her husband live in Hockessin, Del. Her hobbies include bird watching, walking, reading and shopping!

Paul S. Greenplate joined WSFS in 1999 and assumed his role as Executive Vice President, Enterprise Risk Management (ERM) in April 2020. In this role, Mr. Greenplate will establish a unified and strategic approach to identifying, managing, measuring and continually evaluating current and future risks across the enterprise.

Mr. Greenplate previously served as Executive Vice President and Chief Risk Officer for WSFS. Before assuming his leadership roles with WSFS, Mr. Greenplate served as Senior Vice President and Treasurer.

Mr. Greenplate has been very active in his church, Vineyard Christian Fellowship in Landenberg. He serves as an elder and takes part in the worship and music ministry. He is also the Treasurer of the Board of Good Neighbors Home Repair.

Mr. Greenplate grew up in Delaware and graduated from the University of Delaware with a Bachelor of Science in Economics. He resides in Landenberg, PA with his wife. They have six children and six grandchildren.

Shari Kruzinski is Executive Vice President and the Director of Retail Delivery at WSFS Bank. Her career spans more than 30 years in the banking industry, including 31 years with WSFS.

In her current position, Ms. Kruzinski leads overall market strategy, client development and sales management for the Bank’s retail branch network. As a seasoned people manager and expert in talent development, she also oversees WSFS’ Regional Managers who run the day-to-day operations of the Bank’s six retail markets in the Greater Philadelphia and Delaware region. She also oversees Retail Operations and the Contact Center.

Prior to her current role, Ms. Kruzinski was Senior Vice President and Regional Manager of WSFS Bank’s Southeastern Pennsylvania market. Her primary responsibilities included heading the Bank’s retail operations, and consumer and small business banking in Chester, Delaware and Montgomery Counties. As a senior executive helping to lead the market with the strongest growth opportunities for WSFS, Ms. Kruzinski played a key role in developing Customer acquisition and retention strategies; Associate hiring and retention; corporate strategy formulation and execution; new market identification and expansion; and Bank-wide cross-functional leadership development.

Ms. Kruzinski began her career at WSFS as a floating teller in 1989. She went on to lead WSFS’ efforts to open in-store branches within supermarkets and then as a retail leader overseeing the Bank’s Southern Delaware market penetration. When WSFS expanded into Southeastern Pennsylvania, her extensive banking experience made her the most qualified executive to manage the Bank’s retail operations overseeing 23 branches. She also took the lead in defining and rolling out a retail-wide sales management process in 2016.

As a working mother of four, she has a deep commitment to fellow mothers and their children and devotes her talents to the March of Dimes, where she presently serves on the Greater Philadelphia Market Board and in the organization’s executive leadership team.

Ms. Kruzinski was named 2018 Female Business Leader of the Year by the Chester County Chamber of Business & Industry. In 2020, she was recognized by the Philadelphia Business Journal and honored with the Women of Distinction award. Ms. Kruzinski attended Wilmington University and is a graduate of ABA Stonier Graduate School of Banking. She calls Kennett Square, Pa., home where she and her husband are raising their family.

Michael P. Reed joined WSFS in April 2020 and leads all risk management functions including credit risk management, enterprise risk management, real estate services, asset recovery, legal, internal audit, loan review and regulatory compliance.

Mr. Reed joins WSFS with more than 23 years’ experience in providing legal and strategic advice. Most recently, he served as a partner in the financial services and corporate groups at Covington & Burling, LLP, a global law firm with a significant presence in financial services.

A member of the American Bar Association, Mr. Reed is also a member of the State Bar of New York, the District of Columbia Bar, and the Law Society of Upper Canada (the Ontario Bar).

Mr. Reed holds a Masters of Law degree in banking and securities from Boston University, a Law degree from the University of Western Ontario and an undergraduate degree from Wilfrid Laurier University.

Patrick J. Ward is Executive Vice President, Pennsylvania Market President for WSFS Bank. He has held this leadership role since he joined the bank in 2016. He also served on the Board of Directors of WSFS Financial Corporation until April 2020. Prior to joining WSFS, he was Chairman of the Board and Chief Executive Officer of Penn Liberty Bank from 2004 to 2016.

Pat served as Executive Vice President of Citizens Bank of Pennsylvania from January 2003 until January 2004, he oversaw specialized industries, including the Government Banking, Professionals Banking and Not-For-Profit Businesses in the Mid-Atlantic region. Additionally, he was Chairman and President of Citizens Bank in Delaware and a member of the Citizens Financial Group Executive Policy Committee.

Prior to Citizens Bank, he served as President and Chief Executive Officer for Commonwealth Bank until its acquisition by Citizens Bank in January 2003. Under his leadership, Commonwealth Bank grew to $1.8 billion in assets including 61 branches throughout eastern Pennsylvania.

Preceding his time with Commonwealth Bank, Pat held a variety of positions at Mellon Bank in Pittsburgh, Pennsylvania, including Vice President and Controller of Mellon Bank's Wholesale Banking Group and Vice President and Controller of its Retail Banking Group.

Pat is active in the community, serving on the Board of Directors of the Philadelphia Police Athletic League as Vice Chairman, the Chester County Chamber of Business and Industry, the Foundation for Catholic Education for Southeast PA, the Brian C. Zwaan Legacy Fund, the Philadelphia Police Foundation, and the Chester County Food Bank. He is on the Board of Trustees for Cabrini College and the St. Patrick’s Church Finance Committee.

He is also currently an Operating Advisor for Falcon Capital Partners, a local investment bank providing sell side and strategic advisory services to middle market companies.

Pat is a graduate of Carnegie Mellon University with a Bachelor of Science degree in economics and earned an MBA from the University of Notre Dame. He resides in Chester County.

Richard M. Wright has served as Executive Vice President and Chief Retail Banking Officer since March 2006. Prior to joining WSFS he was Executive Vice President Retail Banking and Marketing at DNB First (Downingtown, PA) from 2003 to 2006. Prior to that, he was Senior Vice President of Marketing at Firstrust Bank (Conshohocken, PA) from 1995 to 2003. Mr. Wright's other experience includes retail banking and marketing positions at Mellon Bank (Philadelphia, PA), Saudi Hollandi Bank (Riyadh, Saudi Arabia), Old Kent Bank (Grand Rapids, MI) and Sears Savings Bank (Glendale, CA). He is currently serving on the Board of Directors of the Delaware Council on Economic Education. Previously, he was Vice President of the Executive Committee of the Delaware Humane Association’s Board of Directors, and was a board member of the YMCA of the Brandywine Valley. Mr. Wright holds a B.A. in Marketing and Economics from Cal State Fullerton and an M.B.A. from USC as well as life, health, property and casualty agent and broker licenses.