Photo Release -- WSFS Financial Corporation Announces Executive Leadership Promotions
As the head of the technology and operations division, Ms. Brubaker will oversee the deployment of critical technology platforms and applications, enhancements to customer-facing technical solutions, improvements to operational efficiency, and the oversight of data security.
Ms. Brubaker has held a variety of leadership roles with increasing responsibilities throughout her 31-year WSFS career. She was most recently WSFS Bank’s Senior Vice President and Director of Retail Strategy, a multifaceted assignment that included the planning and execution of the Company’s retail-banking blueprint, management of the customer channel delivery strategy, branch development and design, optimization of the branch network, and management of the Bank’s customer contact center. Ms. Brubaker also has an extensive background in project management and mergers and acquisitions.
“Lisa is a highly respected leader with a proven record in digital and physical customer delivery, and a wealth of operational experience and institutional knowledge. These attributes make her the ideal leader to drive change as WSFS innovates and responds to the evolving impact of technology on our business. She will be an integral member of our Company’s executive leadership team,” said WSFS’ Rodger Levenson, Executive Vice President and Chief Operating Officer.
Ms. Eddens joined WSFS in 2007 and was most recently Executive Vice President and the Chief Human Capital Officer. She will oversee the growing role of the customer experience team as it executes the Bank’s strategy that links Associate engagement to customer experience.
“Combining responsibility for Associate engagement and customer experience is progressive and aligns seamlessly with our Company’s business model,” added Levenson. “With her leadership, we will optimize strengths that only Peggy can provide, including human capital planning, Associate and customer engagement strategies, and most importantly, her passion for WSFS’ culture and mission, We Stand For Service.”
Ms. Brubaker is a graduate of the
Media Contact: Jimmy A. Hernandez
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Source: WSFS Financial Corporation